August 2025 Newsletter

Hey Reader

August is that sneaky month where summer’s still here, but you can just feel fall creeping around the corner. Vacations are wrapping up, school buses are making their annual comeback, and suddenly, pumpkin-spiced everything is creeping into the grocery stores.

It’s a good reminder that in the nonprofit world, just like in life, staying top of mind is everything.

Think about it, relationships aren’t built on one grand gesture. You wouldn’t text a friend only once a year and expect them to help you move a couch. (Unless they’re a really, really good friend.) The same goes for your donors.

If you want supporters to stick around, you’ve got to nurture the relationship after the first gift. That’s where a solid donor retention strategy comes in. Not the “we’ll send them a thank-you and call it a day” kind, the kind that actually works, builds trust, and keeps donors excited to be part of your mission.

Our latest article, How to Build a Nonprofit Donor Retention Strategy That Actually Works, breaks down exactly how to do that—without boring your donors or your team to tears.

🔗 Read the article​

Also in this newsletter: A handful of resources and tools we think will help you finish the year strong.

Here’s to building relationships that last longer than your summer tan.

Nathan CEO, Market Me Consulting

Nonprofit Fundraising

How to Build a Nonprofit Donor Retention Strategy That Actually Works

Donor retention is your nonprofit’s fundraising superpower. While attracting new donors takes time and budget, retaining the ones you already have is more cost-effective and mission-sustaining. This blog explores the importance of donor retention and provides seven practical strategies to keep supporters engaged and giving in the long term.